I am a creative director and copywriter with over 20 years of experience building brands across both healthcare and consumer industries. My specialties lie in helping brands connect with people through compelling narratives and innovative ideas. I’ve successfully driven results in acquisition, engagement, and retention for a wide range of clients across multiple industries. I’m not only passionate about crafting messages that resonate, but also about leading and building collaborative teams. My expertise spans across Hispanic Marketing, allowing me to effectively reach and engage diverse audiences.

When I’m not shaping brand stories, I write music and play guitar with my band, experiment in the kitchen, and capture my travels and everyday moments with my camera. I love to create, both in my work and my personal life.