I am a creative director and copywriter with over 20 years of experience building brands and connecting them with people through compelling narratives and innovative ideas. I’ve successfully driven results in engagement, acquisition, and retention for a wide range of clients in the healthcare, automotive, and financial industries, to name a few. I’m passionate about crafting messages that resonate and inspire, and about building and leading teams through collaboration and trust. My expertise crosses over to Hispanic Marketing, which allows me to effectively reach and engage diverse audiences.