MERCEDES-BENZ HERO IMAGERY

The breadth of models, features, and technological innovations in Mercedes-Benz vehicles is ever growing, and capturing it with traditional photography is no longer efficient. MB’s in-house agency became the engine behind all the digital imagery featured on mbusa.com, social media, print and digital materials, and dealer communications. To showcase the brand’s iconic beauty and breathtaking design in all its glory, we conducted exhaustive angle studies specific to every vehicle, and continually pushed our creative tools to produce more realistic and impactful shots.