MERCEDES-BENZ RESCUE ASSIST

This awareness campaign was designed to introduce Rescue Assist, a safety measure that uses QR codes to provide instant access to firefighters and first responders in the event of an accident involving a Mercedes-Benz vehicle.

Emotionally driven and hard-hitting by design, the creative featured the first responders unscripted thoughts on the benefits of this technology—for the occupants of a vehicle, and themselves.