REGENERON — NOW EYE SEE

The eyes may not be the first thing that comes to mind when we think about diabetes, but diabetes is the leading cause of blindness in the US. Now Eye See is an unbranded, bilingual (English and Spanish) campaign designed to create awareness about diabetic retinopathy and encourage people to make eye care a priority. The launch included national TV, a robust educational website, CRM, digital, social media and print materials.