EYLEA

Eylea, a top 10 pharmaceutical brand in the US, helps people with certain eye diseases keep their vision. For its consumer launch, my partner and I wanted to create a powerful, iconic campaign that showcased the beauty that our eyes can capture, and that made people feel empowered and hopeful. “Center” cues the category visually by constructing an abstract eye shape, the central circle focuses on a protagonist enjoying the gift of eyesight, while the rings represent all the things that can be taken in through the eyes.